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Bing Introduces Hero Ad Unit
Microsoft has introduced a pilot for Bing Smart Search ad unit called Hero. The image-based interactive ad unit announced Wednesday and limited, for now, to U.S. searches in Windows 8.1 aims to serve...
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New Insights from Twitter Small Business Research
Twitter researched 1100 SMB’s and the summary of the findings is below in an Infographic with two-thirds of the business owners finding advertising on Twitter to be very successful. Filed under: Ads,...
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Five Key Viral Marketing Tactics
Here are some interesting examples of campaigns that have gone viral and marketing tactics that worked. Create campaigns that do not use stereotypical images and context Images of your product in a...
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Real-time Insights for Social Ads
Advertising during the World Cup has created greater recall for brands. According to Globalwebindex 73% of Social Networkers post comments about the match during and after the match. Insights from...
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Multi-Touch Attribution New Research Tool for Brand Marketers
Kraft and Nielsen are working together on Multi Touch Attribution which helps Brands determine and track the ROI of a campaign. With the data that is available with Nielsen and partners, it is possible...
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Brand Marketers Capitalize on Programmatic Ad Buying
Brand Marketers are capitalizing on the programmatic opportunity by engaging consumers with ads in the network of choice. A case study shared by Tubemogul talks about social media contest which was run...
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Humor in Campaigns Key for Targeting Millennials and Gen Zers
Humor is seen as key for making your brand win with Millennials and Gen Zers.The Fisher Price campaign launched in April is an only Digital Campaign with direct calls to action promoted through apps,...
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Mobile Engagement Redefined with Apps Advertising
Facebook recently announced reaching a billion mobile devices with Applinks and Twitter beta trialed Mobile App Promotion Suite for clients such as Groupon, Dunkin Donuts, and Barnes & Noble, among...
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Unique Hashtags Create Brand Impact
Brands have used moments of peak activity to create maximum impact during the World Cup for creating brand buzz right through to the Winning of the World Cup. Brands often followed messaging with...
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Soccer App from Nike With Team Focus
Nike Soccer has introduced an App for Soccer lovers to help them take their game to the next level. The link for the app is advertised on the Nike Football Instagram page. What’s unique about the app...
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Trends in Digital Marketing
Trends in Digital Marketing based on responses from 1000 Marketers surveyed by Oracle Marketing Cloud and shared by eConsultancy indicates that Social Media is one of the top three priorities for 37 %...
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Social Medis Stats – Infographic
As a brand or business, it is difficult to identify the right social media channel. Here are some infographics that can help you ascertain the right channel and guide you through the active users for...
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Twitter Adds New Targeting Capabilities
Twitter has bolstered audience management tool with new targeting options.According to a blog post on Twitter Advertising blog, “Creating and managing tailored audiences is now more flexible and...
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Facebook Rolls-out Atlas Targeting Users Across the Web
Facebook in a bid to grow the advertising revenue and provide a new Digital Marketing tool connecting online advertising to offline sales, will sell ads across the web targeting Facebook users...
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Google Shopping Campaigns Score Conversions on Cyber Monday
Google Shopping Campaigns and Product Listing Ads are designed to increase visibility for specific products linked to a shopping campaign or a season with a targeted demographic and flexibility of...
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Twitter Expands Targeting Options for Mobile Campaigns
Testing out the Mobile carriers targeting feature, Mobile payments app @GoSoftcard drove installs of the different versions of their app designed for several carriers. Jeffrey Mack, head of social...
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Five Marketing Tips For Keyword Targeting on Twitter
Keyword Level Targeting on Twitter, requires a new approach to optimize your campaigns on Twitter. A Search Campaign on Twitter works differently from a search campaign on other Search Engines. Here...
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Boost Your Campaign Success With Bid Adjustments
Google AdWords can help you manage your campaign successfully. If you are looking at optimizing conversions, managing your campaigns with Google AdWords can boost your campaign success targeting...
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Facebook Advertising Creative Tactics
Facebook ads creative that are seen as effective and bring audiences back to your website or business have five traits in common. According to Adroll, a leader in retargeting on Social media Sites and...
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Google Play Introduces Search Ads
With over 1 Billion users for Android devices, app discovery and engagement are critical for the success of an app on Google Play. With App Promotion, an existing product from Google, the search ads...
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